THE BUSINESS BEHIND INDIAN PREMIER LEAGUE

 
      The Indian premier league, properly known as IPL, was held in 2008 by BCCI.The IPL has become one of the most popular and lucrative cricket leagues in the world, attracting top players from all over the globe. The first IPL starts with eight teams represent various cities in India, The first IPL match was played on April 18, 2008 

      Each team owned by various investors, including Bollywood stars and business magnets, The first IPL match was played on April 18, 2008, between Kolkata Knight Riders, owned by Bollywood Superstar Shahrukh Khan, and Royal Challengers Bangalore at the Chinnaswamy Stadium in Bangalore. The tournament was a huge success, drawing large crowds and generating significant revenue.
 
The first IPL match:
            The 2008 Indian premier league final match was played between Chennai super kings vs Rajasthan royals the match was played on 1 June 2008 at the DY Patil Stadium, Navi Mumbai Chennai Super Kings scored 163/5 and rajasthan royals scored 164/7 rajasthan royals won the first IPL trophy in IPL history.

Sponsors for IPL:
            The Indian Premier League (IPL) 2024 kicked off on March 22 and is set to wrap on May 26, 2024. With 10 teams batting for victory and a total of 72 players sold, including 30 overseas players, an INR 230.45 crore was spent on the Auction. Similarly, brands have followed suit with manufacturing, finance and entertainment sectors leading the sponsorship of the IPL teams this year.
            The BCCI awarded the title sponsorship rights for the Indian Premier League to TATA Group for five years. The company has renewed its association for a value of INR 2500 crore, the highest-ever sponsorship amount in the history of the league. The TATA Group previously held the title sponsorship rights for the IPL in 2022 and 2023.

Earnings from IPL:
     The IPL 2023-27 media rights have earned INR 48,390 crores (digital+TV).Across five years of media rights, a total of 410 matches will be played where BCCI earns an estimated INR 118 crore per match.Disney Star retained the TV rights by paying INR 23,575 crore (INR 57.5 crore/game) while Viacom18 bagged the digital rights with a winning bid of INR 23,578 crore.

List of sponsors for IPL:
           Associate Partners include My11 Circle, Angel One, and RuPay, while the Official Broadcaster is Star Sports, operated by Disney Star, and the Official Digital Streaming Partner happens to be Jio Cinema, operated by Viacom18.The Official Strategic Timeout Partner for IPL is CEAT, and the Umpire Partner is PayTM.
        JioCinema has roped in Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thumbs Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand and Rapido have joined hands as associate sponsors.

IPL sponsors profit:
          The sponsors are increasing their business through the IPL sponsorship. They earn more than 24% from IPL.
       The Tatas extended their IPL title sponsorship deal from 2024 to 2028 for Rs 2,500 crore, a 13.7 percent increase over the Rs 2,199 crore that Vivo had paid for the 2018-2022 period. While there are fewer brands looking to associate with the IPL this year, the value of the sponsorship deals is higher, experts said.

Conclusion:
     Finally, these are the revenue sources of IPL , we hope you now have a better understanding of how IPL makes money. By understanding the intricate workings of the IPL’s business model, we gain a deeper understanding of the forces that drive this cricketing phenomenon. However, IPL is our most preferred sport and it makes many feelings in our daily life. At the end which IPL team you preferred most.



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